Branding

Make your ideal clients FEEL that you are the therapist they are looking for.

What Is Branding

Branding is in the subjective look and feel of a website that creates a strong and lasting impression. Branding determines your visitor's thoughts and feelings: her reaction to you via the experience she has on your website.

Some sort of branding is always there in every website, whether it was put there consciously and expertly or whether it was an accident or clumsy anomaly. Your visitor will have a reaction. The aim of expert branding is to make sure that reaction is the one you want.

Your prospective client will inevitably get an immediate first impression: professional vs. amateurish. Her second impression will be based on the way your website makes her feel.

Good Branding and Bad Branding

The diagram below shows what you want in Column A and what you don't want in Column B. Unfortunately, most of the therapist websites you'll see out there are decidedly "Column B".

Column A

The subliminal messages of good branding produce the reactions you want.

Column B

The subliminal messages of bad branding produce the reactions you do NOT want

First Impression

This therapist is: Sophisticated

First Impression

This therapist is: Amateurish

Second Impression ("How does this make me feel?")

Warm and safe
Peaceful
Reassured
Intrigued
Respectful
Engaged
Interested
Curious
Satisfied
Excited
Ready to contact you!

Second Impression ("How does this make me feel?")

Bored
Offput
Disappointed
Intimidated
Overwhelmed
Doubtful
Ready to look elsewhere for what I want

Your website's design will speak in metaphors from either Column A or Column B. The key to getting results in Column A is good branding. Brilliant branding will take into consideration the subjective nature of your ideal client.

Effective branding will help your visitor to recognize that you are the therapist she is looking for.

Successful-Therapist wants you to give yourself the considerable advantage of good branding.

Learn More About

Your ideal client

How to magnetize clients

Conveying who you are as a therapist

Effective Website 101

Get it all right with one of our fabulous Therapist Websites!