Content Editing

Most people are not experts on "website conversion strategy" (techniques for turning a visitor into a client).

We are.


Writing for the Web is both the same and different from writing for print media.

Common to both is the general concept of "conversion strategy" that characterizes effective marketing. Your website is a marketing tool and its job is to turn a warm lead into an eager client.

The way a website needs to do that is fairly different from a printed piece, partly because of the interactive nature of a website (people jump around as their interest is piqued by various links) and because it's much harder to actually read from a screen.

If truly effective text increases your website's conversion rate then professional editing may be a cost-effective choice.

Cost: To take the text you've already written and edit it for maximum conversion effectiveness is generally in the range of $50 - $80 per page. To write content for you from scratch is typically $150 - $200 per page.

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