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Strategic Web Marketing
Convey your unique, special qualities as a Therapist. | |
Content EditingMost people are not experts on "website conversion strategy" (techniques for turning a visitor into a client). We are. |
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Common to both is the general concept of "conversion strategy" that characterizes effective marketing. Your website is a marketing tool and its job is to turn a warm lead into an eager client. The way a website needs to do that is fairly different from a printed piece, partly because of the interactive nature of a website (people jump around as their interest is piqued by various links) and because it's much harder to actually read from a screen. If truly effective text increases your website's conversion rate then professional editing may be a cost-effective choice. Cost: To take the text you've already written and edit it for maximum conversion effectiveness is generally in the range of $50 - $80 per page. To write content for you from scratch is typically $150 - $200 per page. |
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