Speak From The Heart
It is not enough to present your website visitors with your professional qualifications, and they will not be convinced by your assertion that you will make them feel comfortable.
You've got to show them who you are. You must demonstrate your capacity and understanding. Your website cannot merely describe your beliefs and values, it must embody them.
Rather than writing "I am a kind, loving person, full of life, happiness, joy and abundance," you need to communicate in such a way that your reader feels those qualities in you.
Welcome your visitor with your authenticity, your forthrightness, your passion and your humanity. Flat, one-dimensional factual data will not do! This is a time to share your vision from the depths of your inner knowing. Your light needs to shine through these pages in colors, images, and above all text that speaks from the heart.
Take some time to look at other therapists' websites (try http://www.networktherapy.com or http://therapists.psychologytoday.com/rms/prof_search.php).
Notice that dull, uncreative text is a terribly hard slog for anyone who has to read it.
By contrast you'll experience that brilliant text draws you in and intrigues you, engages your interest and gratifies your curiousity. It feels good to read it. For your prospective client it evokes the response "Now this is what I was looking for!"
Brilliant text flows naturally out of authentic passion.
Learn More About
Effective Website 101
- How to Magnetize Clients
- Top Seven Keys to a Successful Website
- Top Three Mistakes You Don't Want to Make
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