Identify Your Ideal Clients
The key to a successful website is knowing who your ideal clients are. Then you can use your website to speak directly to those particular individuals.
Who Are Your Ideal Clients?
Before you dive into the exciting territory of who your ideal client is you'll find it very helpful to come to terms with who your less-than-ideal clients are.
You may feel somehow obligated to take on clients who are less-than-ideal, for a variety of reasons. But consider this. A client who feels like a burden to you is actually the ideal client for someone else. And when you eliminate the ones who aren't your ideal client then you'll have much more time and energy for your ideal clients.
The recognition of who your ideal clients are is usually more a matter of discovery than decision. You don't really have to "figure it out," you can just observe your experiences. Take a good look at the clients with whom you got wonderful results, clients with whom you had the feeling "This is why I'm so glad I'm a therapist!"
Your ideal client has characteristic needs as far as how she is best made comfortable, and the wavelength on which she will be the most accessible and feel the most supported. That is what you are all about! So use your website to show her.
Your website will be your single most important asset for magnetizing your ideal client. Well-targeted branding will leverage the power of your website to make it intuitively obvious to your ideal clients that you are their ideal therapist!
Learn More About
Effective Website 101
- How to Magnetize Clients
- Top Seven Keys to a Successful Website
- Top Three Mistakes You Don't Want to Make
Get it all right with one of our fabulous Therapist Websites!
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