Niche Orientation
All marketing gurus will tell you that focusing on a specific target market is a key strategy for success. We recommend an excellent book that works for therapists: Book Yourself Solid by Michael Port.
It's tempting to think that by listing 20 specialties you will increase your potential market share 20 times over having a single specialty. But this is not true.
At worst, some may view you as a jack of all trades and master of none. But in any case, a long list of "specialties" will likely only confuse and overwhelm your potential clients and make them feel lost in the forest of presenting problems.
You will find that by limiting the Specialties you promote on your website to just a few, more people will recognize that they've found what they were looking for. More people will be convinced that you really understand their special needs and have the resources and skills to help them.
We recommend a full page of content for each of your specialties. That will be helpful to your visitors, and to search engines too.
Learn More About
Effective Website 101
- How to Magnetize Clients
- Top Seven Keys to a Successful Website
- Top Three Mistakes You Don't Want to Make
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