Promote Your Website
One of the unique and special capacities of a website is to attract search engine traffic, and we will optimize your website to rank well with the search engines.
However, it's a big mistake to pin all your hopes on SEO. Here are some suggestions that will help you leverage a wide array of promotional opportunities.
You will of course want to focus on as many promotional opportunities as you can because having a website will help you to convince people from all promotional sources that you can provide what they are looking for. Leverage the power of your website by drawing people to it.
- Make sure your website url is on your business cards and all other printed promotional material.
- Create a "signature file" for your email so that a link to your website is on every email you send.
- Continue to advertise in all the venues you currently use and add your website to the ad copy.
- Look into the many online directories such as http://www.networktherapy.com and http://therapists.psychologytoday.com/rms/prof_search.php.
If you have web analytics on your website you can learn which promotional sources are sending the most traffic to your website, and which of them actually result in the most new clients. That will help you to allocate your marketing resources most cost-effectively.
Learn More About
Effective Website 101
- How to Magnetize Clients
- Top Seven Keys to a Successful Website
- Top Three Mistakes You Don't Want to Make
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