Use the Right Symbols & Metaphors

As a therapist you are already familiar with the power of symbols. If you've studied mythology and archetypes you know how compelling metaphors can be. At one level symbols and metaphors evoke feelings and thoughts. At another level they lead and transform the individual who engages with them.

That happens to be the very essence of effective marketing!


Highly skilled web designers know all about the power of images and colors to speak in metaphors through website design and layout. In fact, metaphors will be present and active whether they are placed intentionally or not!

When a metaphor occurs on your website through oversight and ignorance, the message it conveys can be monumentally destructive! The most glaring example is a website that looks like it was built by a 4th grader. The message is "I am not a successful therapist." Your visitor will be compelled to view you as clueless.

Evoking and identifying the symbols and metaphors you want to work with is Step 3 of our Getting Started instructions.

We can provide practical assistance in identifying the metaphors you want to consciously cultivate through your website and help you to find and obtain the images that will achieve your goals.

Top Ten Keys to a Successful Website

Symbols & Metaphors

Photos of You

Speak From The Heart

Niche Orientation

Promote Your Website

Search Engine Optimization

Web Analytics

Edit Your Own Website

Accessibility

Hire a Professional