Use the Right Symbols & Metaphors
As a therapist you are already familiar with the power of symbols. If you've studied mythology and archetypes you know how compelling metaphors can be. At one level symbols and metaphors evoke feelings and thoughts. At another level they lead and transform the individual who engages with them.
That happens to be the very essence of effective marketing!
Highly skilled web designers know all about the power of images and colors to speak in metaphors through website design and layout. In fact, metaphors will be present and active whether they are placed intentionally or not!
When a metaphor occurs on your website through oversight and ignorance, the message it conveys can be monumentally destructive! The most glaring (and common)example is a website that looks like it was built by a 4th grader. The message is "I am not a successful therapist." Your visitor will be compelled to view you as clueless.
The right symbols and metaphors for you depend on who your ideal clients are and therefore what it will take to make those particular individuals feel that you are the right therapist for them.
Learn More About
Effective Website 101
- How to Magnetize Clients
- Top Seven Keys to a Successful Website
- Top Three Mistakes You Don't Want to Make
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