Top Seven Keys To A Successful Website

The point of a website is the opportunity it provides to make a personal connection with your prospective client.

Make a Successful Connection

This is such a rich opportunity to make an impression. The skill comes in knowing what impression you want to make and consciously orchestrating that.

Here are some of the ways you can make a successful connection with the kind of client you most want to attract.

1. Use the Right Symbols & Metaphors

Symbols and metaphors lead and transform the individual who engages with them. Wield this power skillfully! With the right symbols and metaphors you can convey who you really are as a therapist.

2. Pick The Right Photos of You

Making a successful connection always comes down to the heart level. The right photo captures your warm light and accessibility. How to pick the right photos...

3. Speak From The Heart

While it is certainly necessary to project a highly professional image and set proper boundaries, it is equally important to convey authenticity, warmth and passion.

Generally you will make a more successful connection if you are perceived as a specialist in the concerns your prospective client has, or if you have some other specialized skill, quality or experience that makes you stand out.

5. Promote Your Website

Leverage the power of your website by drawing people to it using a wide variety of promotional tactics!

6. Use Web Analytics

This is how you make sure your website really is making you successful. Web analytics can tell you exactly how many people your online promotions are sending you, and even tell you what keywords people are finding you with through search engines.

7. Hire a Professional

A professional knows how to make your website a magnet for your ideal clients AND for search engines. Don't settle for less!

Effective Website 101

Get it all right with one of our fabulous Therapist Websites!