Strategic Web Marketing
for Therapists
Convey your unique, special qualities as a Therapist.
Top Ten Keys To A Successful Website
Let's face it. There are a lot of other therapists your web visitor may be looking at. This is a competitive situation, and websites make it all the easier for prospective clients to shop for a therapist.
But this is not cause for concern. This is a competition you can win.
Make a Successful Connection
The point of a website is the opportunity it provides to make a personal connection with your prospective client through this rich medium that is the Internet. Follow the Top Ten Best Practices and you can't lose.
1. Use the Right Symbols & Metaphors
Symbols and metaphors lead and transform the individual who engages with them. Wield this power skillfully! That is the very essence of effective marketing.
2. Pick The Right Photos of You
Get this right and you're halfway there. Get it wrong and your prospective client is moving on to the next therapist on her list before you can say "Scat!" How to pick the right photos...
3. Speak From The Heart
We know that you learned in school to project a highly professional image and set proper boundaries. Good! But too many therapist websites are coming across boring at best and threatening at worst. Learn how to get this right.
4. Niche Orientation
You've heard the saying "Jack of all trades, master of none." When a therapist lists 22 different "specialties" that's the impression she makes. You will have more success with your website if you keep it to just a strategic few.
5. Promote Your Website
Leverage the power of your website by drawing people to it using a wide variety of promotional tactics!
6. Search Engine Optimization
Reaching prospective clients through the search engines is one of the biggest reasons to have a website. But there's a right way and many wrong ways to optimize your website so that people really will find you.
7. Use Web Analytics
This is how you make sure your website really is making you successful. Web analytics can tell you exactly how many people your online promotions are sending you, and even tell you what keywords people are finding you with through search engines.
8. Edit Your Own Website
When we build your website you will have the option of tools to maintain it yourself. This can save you hundreds of dollars!
9. Make Sure Your Website Is Accessible
You need simple, intuitive navigation, clean, intelligent layout, and content that renders properly in all browsers. Learn more...
10. Hire a Professional
Don't have a website that makes you look confused and clueless. Such a site will drive potential clients away! Learn more...
Top Ten Keys to a Successful Website
Symbols & Metaphors
Photos of You
Speak From The Heart
Niche Orientation
Promote Your Website
Search Engine Optimization
Web Analytics
Edit Your Own Website
Accessibility
Hire a Professional
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