Strategic Web Marketing
for Therapists
Convey your unique, special qualities as a Therapist.
The Website Creation Process
Individual requirements vary, so the following walk through the development of a website will give you some idea of what your budget options are at each step of the process.
Step 1: Decide what kind of website you want.
Look at a lot of websites and develop your taste for colors, look & feel, symbols & metaphors. Take a look at templates. Perhaps one of them meets your requirements. If you favor a custom design you'll want to educate your taste and evolve a sense of the style you prefer.
Budget Options:
Do It Yourself: You can probably do all of this research and planning on your own. Be sure to see
- Getting Started
- Top Ten Keys To A Successful Website
- Top Three Mistakes Therapists Make With Their Websites
- Our templates
Hire Us: If you would like professional assistance you may want to arrange for consultation.
Step 2: Write text for each of your website pages
It is very important to get your text right. You'll learn a lot about that on our home page and the links above under Step 1.
Budget Options:
Do It Yourself: If you read all of the educational material here on the Successful-Therapist.com website you may be able to write effective text for your website entirely on your own.
Hire Us: You may want to take advantage of our proven skill at content editing for the web in order to improve your chances of turning visitors into new clients.
Step 3: Select and obtain graphics for your website
Budget Options:
Do It Yourself: If you read all of the educational material here on the Successful-Therapist.com website you may be able to select and obtain graphics entirely on your own. Be sure to read the discussion of symbols & metaphors. The best source of royalty-free photography is istockphoto.com.
Hire Us: You may want to take advantage of our proven skill at selecting imagery for compelling impact in order to improve your chances of attracting the kinds of clients you want.
Step 4: Logo and branding
Whether you elect a Bronze, Silver, Gold or Crystal website design you will want a logo that represents the essence of your therapeutic vision. You may want additional "branding" elements such as a tagline, some consistent graphic elements, and a characteristic color scheme.
Budget Options:
Do It Yourself: You could use a free logo if you are really strapped for funds, or design your own at a site that offers free tools. Try Googling 'design your own logo' or 'cheap logos' or 'free logos' for options. Be aware of the limitations of these solutions. One day you may hand your card to a therapist colleague and be embarrassed to discover that she has the same logo you do.
Hire Us:You may want to have us design a custom logo that represents your unique identity as a therapist or select one of our pre-designed logos. We can help with branding through consultation or website design.
Step 5: Professional website design
It is important to have a professional-looking website design that you can feel proud of. Most of your prospective clients are web savvy and can recognize the difference between "tacky" and "professional."
Budget Options:
We offer Bronze, Silver, Gold and Crystal website design options.
Step 6: Produce actual web pages / SEO / Maintenance
The final step that happens once you've assembled all the parts (colors, symbols & metaphors, logo, tagline, design, templates, text and images) is to put it all together into actual pages along with navigation for your visitor to get around.
Budget Options:
With all of our website options (Bronze, Silver, Gold and Crystal) we will build your website for you.
Most of our clients opt for our tools to maintain your own website. This can save you hundreds of dollars over having a developer make all modifications for you. We can even include tools for you to do your own Search Engine Optimization.
Optionally we can also do Search Engine Optimization for you. We can also provide website maintenance services if you'd rather not maintain your website yourself. Our clients find our services quite cost-effective because we are so efficient.
Getting Started
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