Strategic Web Marketing
for Therapists
Convey your unique, special qualities as a Therapist.
Mistake: Your photo puts potential clients off.
Most therapists make the mistake of displaying the kind of photo that works well for a lawyer, a Fortune 500 CEO, or a real estate broker. Naturally the intent is to look professional and successful.
However, the typical image of "looking professional" in our culture has its roots in a "power over" mentality. The power suit and power body language are calculated to make the quintessential statement of distance, aloofness and superiority.
Your photo and your words are all you have to convey your personhood to your website visitor. If you look distant, aloof or superior, your potential client will feel threatened and uncomfortable. She will be motivated to leave your website and look elsewhere for the kind, caring, inspiring therapist she needs.
Some therapists attempt to convey friendliness by using a photo that displays an excessively ebullient, confident beaming of "I'm your best pal" jocularity. This image reminds your web visitor of a used car salesman and makes you appear shallow and insincere.
The single most important job your website needs to do is to make a successful connection with your prospective client. The best way to do that is to use a photo that shows your inner spirit and conveys your unique, special character. Here's everything you need to know about how to choose a great photo.
Top Three Mistakes Therapists Make With Their Websites
The Wrong Photo Of You
The Wrong Text
A Website That Looks Like a 4th Grader Did It
Everything You Need To Know
Why You Need A Website
Answers To Your Questions
Top Ten Keys To Success
Top Three Mistakes
Website Creation Process
Getting Started
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