Mistake: Your photo puts potential clients off.
Many therapists make the mistake of displaying the kind of photo that works well for a lawyer, a Fortune 500 CEO, or a real estate broker. Naturally the intent is to look professional and successful.
However, the typical image of "looking professional" in our culture has its roots in a "power over" mentality. The power suit and power body language are calculated to make the quintessential statement of distance, aloofness and superiority.
If you look distant, aloof or superior, your potential client will feel threatened and uncomfortable. She will be motivated to leave your website and look elsewhere for the kind, caring, inspiring therapist she needs.
At the other extreme, some therapists attempt to convey friendliness by using a photo that displays an excessively ebullient, confident beaming of "I'm your best pal" jocularity. This can make you resemble a used car salesman and seem shallow and insincere.
The single most important job your website needs to do is to make a successful connection with your prospective client. The best way to do that is to use a photo that shows your inner spirit and conveys your unique, special character.
Learn More About
Effective Website 101
- How to Magnetize Clients
- Top Seven Keys to a Successful Website
- Top Three Mistakes You Don't Want to Make
Get it all right with one of our fabulous Therapist Websites!
Copyright © 2010 ROI Web Solutions