Strategic Web Marketing
for Therapists
Convey your unique, special qualities as a Therapist.
Mistake: Your text puts potential clients off.
The text on most therapist sites is boring at best. At worst it sounds insincere, glib and shallow. Most of what we've seen comes across as hackneyed, trite clichés.
Your website's job is to turn a warm lead into a new client. Dull text is not going to achieve that!
The impression we have when we read their ineffective text is that these therapists are regurgitating lists of details in hopes of receiving an "A" for completeness from some authority figure. Perhaps it is a carry-over from writing papers on diagnosis and treatment for school.
Your potential client is neither warmed nor engaged by a comprehensive litany of "presenting problems".
The primary goal your visitor has when she comes to your website is to recognize a kinship with you. She wants to see, feel and experience that you understand her. She wants to recognize through the visceral feeling she gets from reading your text that you will make her feel safe and comfortable when she is in the room with you.
Click this link for some guidance on getting these results.
Top Three Mistakes Therapists Make With Their Websites
The Wrong Photo Of You
The Wrong Text
A Website That Looks Like a 4th Grader Did It
Everything You Need To Know
Why You Need A Website
Answers To Your Questions
Top Ten Keys To Success
Top Three Mistakes
Website Creation Process
Getting Started
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