Mistake: Your text puts potential clients off.

Your website's job is to turn a warm lead into a new client. Dull text is not going to achieve that!

It is all too easy to make your text read like a "technical" treatise on diagnosis and treatment. Since this is often what was required when you were in school it is easy to forget that your potential client is neither warmed nor engaged by a comprehensive litany of "presenting problems".

The primary goal your visitor has when she comes to your website is to recognize a kinship with you. She wants to see, feel and experience that you understand her. She wants to recognize through the visceral feeling she gets from reading your text that you will make her feel safe and comfortable when she is in the room with you.

Learn More About

Writing from the heart

How to write effectively for the web

Effective Website 101

Get it all right with one of our fabulous Therapist Websites!